You've Been Pronouncing IKEA Wrong This Whole Time
It's the place you go for cheap candles and A+ meatballs. Trusted, true, a unsurprising experience every time, but that's exactly what we love about it.
While we never knew how to pronounce the products, we'd come to terms with the fact the brand name was safe territory (see: trusted, true etc. statement above)... only for the rug to be ripped out from under us by GD Jimmy Kimmel.
OK, to be fair it wasn't Jimmy himself so much as it was his guest but you get the idea.
Jimmy had Swedish football player Zlatan Ibrahimović on his show who explained that while we pronounce it EYE-KEE-AH we've butchered the damn word and are in fact, monsters.
After hearing Zlatan pronounce the term Jimmy responded, “I didn’t even know that was the right way to pronounce it.... IKEA [EE-KAY-UH]."
That whole 'EYE' bit?
The 'KEE' bit?
You can watch the exchange below but warning, you'll be well shook:
ENOUGH WORDS! RELAX YOUR EYEBALLS WITH THIS VIDEO
Surprise reveal of MAFS Matt’s new GIRLFRIEND: