We FINALLY Know What The ‘K’ In Kmart Stands For

2 min read

Plus the stories behind your other fave brand names

We're proud to admit that we are OBSESSED with bargains.

Not a day goes by without us looking for the latest Aldi Special Buy or Kmart homeware sale.

But while we spend oodles of time in these shops, we've never actually thought about the story behind their names.

Until now.

We can finally reveal the stories behind the names of all your fave stores.



Given the amount of time we spend roaming Kmart’s aisles, it’s a bit weird that we’ve never thought about what the ‘K’ represents.

Is it K for Knick-Knack? You know, because they sell EVERYTHING.

Is it an Aussie reference, like Kangaroo?

Is it a low-key Kardashian business?

The retail chain told news.com.au that “officially” the ‘K’ doesn’t stand for anything but the US company’s founder was named Sebastian Spering Kresge.

So, the letter represents the founder, who died three years before the first Kmart store opening in Australia.


The story behind Big W is a little more straight forward. The name was coined in 1976 to show the difference between Woolworths’ standard grocery stores and their 'variety' stores.

“The Big W chain grew from Woolworths’ original ‘Variety’ stores, which carried a small range of general merchandise products. Big W’s name is a reflection of the close relationship the brand has with Woolworths Supermarkets,” according to a company rep.


Aldi’s name-origin is short and sweet. It's a combo of the founder’s last name (Albrecht) and the word “discount”. It sounds like they were ALWAYS lovers of a Special Buy.



When we think of IKEA, the first thing that comes to mind is MEATBALLS.

Sadly,  their name has nothing to do with food.

It's another acronym, this time of the founder's initials (Ingvar Kamprad), and the farm and village where he grew up (Elmtaryd in Agunnaryd).




Last but not least is our Achilles heel when it comes to online clothes shopping (especially after a few vinos).When it launched in the UK way back in 2000, ASOS stood for As Seen On Screen.

Apparently, the site was where you went to buy the clothes that celebs had been pictured wearing.


Well, there you go!


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Bon voyage. 

Aka the bestest and rarest Cadbury block eva.